In the realm of email marketing, the bane of every sender’s existence is the dreaded spam filter. These filters are designed to protect users from unwanted and potentially malicious emails, but they can often be overzealous, mistakenly flagging legitimate emails as spam. As a result, it’s crucial for email marketers to understand how to avoid being tagged as spam.
The consequences of being tagged as spam are significant. Spam-filtered emails never reach their intended recipients, rendering email marketing campaigns ineffective. Additionally, being labeled as a spammer can damage a sender’s reputation and make it more difficult to deliver emails in the future.