Alexa Rank is a measure of a website’s popularity, based on the estimated average number of daily visitors and pageviews. It is calculated by Alexa Internet, a subsidiary of Amazon. A lower Alexa Rank indicates a more popular website.
Alexa Rank is important for a number of reasons. First, it can be used to gauge the popularity of a website relative to other websites. Second, it can be used to track the progress of a website over time. Third, it can be used to identify potential marketing opportunities.